How Angaza Helped RDG Begin Selling Smartphones in Emerging Markets

Learn how RDG, a multinational distributor of transformative products in emerging markets, used Angaza to begin successfully selling affordable smartphones to consumers using a PAYG billing model.

“The Angaza platform consolidates our business data very clearly in one central location. All the information we needed to determine if a smartphone pilot would be successful was easily accessible and made the choice to begin selling smartphones to our customers an easy one.”
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Rune Dige, CEO & Founder
RDG

In the downloadable case study below, you’ll discover:

• Why, and how, RDG chose to pursue the opportunity to sell affordable smartphones in emerging markets
• Some of the most compelling results of RDG’s first smartphone pilot with Angaza (such as a 50% gross profit margin achieved over a 6 month period)
• Which core features of the Angaza platform have helped RDG access essential information to inform and scale their smartphone business model
• What RDG is planning next (Hint: They intend to capitalize on impressive results of their initial smartphone pilot and continue scaling sales of mobile devices!)

“Angaza’s analytics tools have been a driving force behind important decisions we’ve made to expand our product lines and test the viability of selling new devices like smartphones.”
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Rune Dige, CEO & Founder
RDG